Building domain trust with Google, 19 April 2009

I have recently been reading up on the top ways to build your domains trust with Google. Why? Because Google ranks websites based heavily on the ‘trust’ value that your web site has. There are a number of factors that Google is known to use to determine your web sites trust, some you can influence, and others that you can not influence as they are beyond anyone’s control.  A prime example of something that you can influence would be to register your domain name for longer than 1 year at a time. Google sees longer registrations as a commitment to your domain name/web site.  Spammers often register and drop domains, using them for only a year at a time, so Google knows that this is a trend. Another way you can influence Googles trust in your web site is to contact web site owners within your demographic, if you have a web site about boots, find other web sites that talk about boots (preferably well known sites or sites that appear high in Google) and politely ask them to link to you, offering them a link back in return.

What you can not influence

Google knows how old your domain name is, if its ‘young’ it will be more difficult to rank high in the search results. This can obviously only change naturally with time.

Tags: seo

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