Prepair your web page for the Google monster!

Preparing your web site for the big search engines can seem daunting, your constantly told that you need to be in Google to stand any chance of receiving visitors but how does it all work? What does Google want you to do?! In this article i will outline the very basic requirements that Google and other top search engines expect from you. This will at least get you started on the road to success.

Page title

Your web page title is the most important part of your site.  Think of of your web page as a word document that you have wrote about a specific subject. The title tells the reader what the letter is about before they read it. Google reads your web site in exactly the same way, and your title tells Google what your web page is all about. 

Example <title>UK Web Hosting Services, Domain Registration</title>

In the above example, our title is short and sweet, tells the user that we offer UK based web hosting services and domain registration. Its best not to include stop words like it, and, is, etc.. just include the words your looking to target. If your using multiple words use a wild card like | or full stop between your words.

Meta tags

After your title, there are some basic meta tags that should be present within your web sites <head> tags, these are <keywords> and <description>.  Below is an example of how your overall head tag should look.

<head>
<title>UK Web Hosting Services, Domain Registration</title>
<meta name=”keywords” content=”uk web hosting, domain registration” />
<meta name=”description” content=”Quality UK web hosting and domain registration services.” />
</head>

When you have these tags in place, remember to keep your web sites content relevant. For example, don’t use the keyword plumbing when your web site is all about shoes!

Follow these rules and your web site should at least rank somewhere in Google for your chosen keywords. Just remenber to add new content as often as possible, this feeds Google and it loves new and fresh content!

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